This will help boost engagement with your product and build an army of happy, satisfied customers who are more than willing to spread the word about your company. Consider offering gift a gift card to your 500th follower or offering gift cards over the social media platform as a form of promotion or incentive. Use gift cards to enhance social mediaĨ4% of Millennials report being more likely to do business with brands that interact with them on social media and gift cards are one of the best ways to build and maintain your social media presence. To make this as effective as possible, ensure the gift card you offer is relevant to your customers base.Ħ. You can bring this to play in your own company by making it clear that if customers purchase add-on or complementary products or services, they’ll also get a gift card that provides them with further value. This is a tried-and-true tactic that tells the customers interested in an infomercial that if they purchase a certain amount or, often, purchase a second unit of the thing being advertised, that they will gain access to an addition incentive – free shipping, an added product, or a gift card. It’s not uncommon for infomercials to have a piece at the end that says something like “But wait! There’s more!” They do, however, do one thing very well and that is upselling. They’re also so predictable that they make most people laugh. Take a page from the infomercial playbook īy and large, infomercials are horribly outdated forms of marketing and advertising. More likely than not, your sales will begin to increase immediately.ĥ. Simply tell customers that they can get a valuable retail, dining, shopping, travel, or Visa gift card with the purchase of your new service. Introducing a new service? Trying to get a new program off the ground? Use gift cards to publicize it! Gift cards add immediate value to anything they touch and they can be a fantastic way to spread the word about your new program or services. This rewards customers twice over and dramatically increases the likelihood that they’ll come back to work with your company. This approach can help your customers score a great value on your services while also getting ahold of a valuable gift card that they can use while shopping for themselves or for gifts for friends and family. If you’re running a holiday-focused promotional period, don’t forget to include gift cards in your strategy. Put gift card incentives around All National holidays ![]() ![]() This helps encourage people to refer their friends and coworkers to your company and helps you expand your customer base while also letting the people who do business with you know you value their business!ģ. There are several different ways to execute this approach: you can offer a gift card to both the referrer and the person referred or to one or another. One great way to do this is to offer gift cards for referrals. Word of mouth advertising is one of the most effective forms of advertising a brand can use and there’s no better way to secure it for your company than to encourage your existing customers to tell their family, friends and colleagues about you. On the other hand, it rewards customers for their interactions within your company, which can help turn everyday shoppers into brand evangelists. On one hand, it produces more sales for your company, which increases your bottom line and helps you allocate more funds into things like marketing, inventory, and advertising. This approach has a few obvious benefits. When a customer knows that he or she will be rewarded with a $50 shopping gift card if they purchase just $25 more worth of goods, it’s likely that they’re going to take the plunge. One of the most effective uses of gift cards is as an incentive to purchase a certain amount in services or goods from a company. ![]() Fortunately, these six fresh gift card marketing ideas can help you add variety to your gift card marketing plan and continue to offer value to your customers. Between finding original new ways to use your gift cards to helping your customers get excited about their presence, there are many challenges facing companies who use gift cards as a promotional or incentives strategy. In the world of gift card marketing, ideas can be hard to come by.
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